Question 1

A product line refers to

Accepted Answer

A)  a product and all its ancillary services (warranties,financing,etc. ) .
B)  the variations within a product class.
C)  a specific product SKU that has a unique brand,size,or price.
D)  a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range.
E)  the entire product category or industry.F) All of the above
G) C) and D)

Question 2

Occasionally,a firm's Stage 1 activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a __________.

Accepted Answer

A)  marketing opportunity.
B)  disruptive innovation.
C)  business threat.
D)  crowdsourcing.
E)  concept test.F) A) and B)
G) C) and D)

Question 3

A product that requires no new behaviors to be learned by consumers is a

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  product transformation.
E)  concurrent innovation.F) A) and E)
G) C) and D)

Question 4

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Accepted Answer

A)  commercialization process
B)  SWOT process
C)  business prospect development cycle
D)  opportunity stage gate sequence
E)  new-product processF) B) and C)
G) A) and D)

Question 5

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

Accepted Answer

A)  development
B)  market testing
C)  idea generation
D)  screening and evaluation
E)  business analysisF) B) and D)
G) A) and C)

Question 6

Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  screening and analysis
D)  new-product strategy development
E)  product assessmentF) A) and C)
G) All of the above

Question 7

Briefly define what is meant by a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Accepted Answer

A product is a good,service,or idea cons...

Question 8

After Microsoft launched its Xbox 360 video-game console,millions began to experience the "red ring of death." The problem: The consoles' microprocessors ran too hot,causing them to "pop off" their motherboards.This cost the company not only money to extend its product warranty,but a huge portion of future sales and market share to competitors Sony and Nintendo.This failure was due to

Accepted Answer

A)  not satisfying customer needs on critical factors.
B)  poor product quality.
C)  an insignificant point of difference.
D)  incomplete market and product protocol.
E)  too little market attractiveness.F) C) and E)
G) A) and D)

Question 9

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience?

Accepted Answer

A)  convenience product
B)  shopping product
C)  specialty product
D)  unsought product
E)  discretionary productF) A) and E)
G) D) and E)

Question 10

The term product class refers to

Accepted Answer

A)  the NAICS designation of an individual product or brand.
B)  the designation of an individual product based upon its form.
C)  a variation of a product within a product mix.
D)  the designation of a product based on whether it is a consumer product or business product.
E)  the entire product category or industry a set of offerings belong to.F) B) and D)
G) B) and E)

Question 11

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Accepted Answer

A)  brainstorming
B)  groupthink
C)  outsourcing
D)  crowdsourcing
E)  NIH syndromeF) B) and E)
G) B) and D)

Question 12

Shopping products refer to items that the consumer

Accepted Answer

A)  purchases frequently,conveniently,and with a minimum of effort.
B)  compares several alternatives on criteria such as price,quality,or style.
C)  makes a special effort to search out and buy.
D)  does not know about or knows about but does not initially buy.
E)  buys as a result of buying others' consumer products,such as impulse purchases.F) A) and B)
G) A) and C)

Question 13

How could a firm use a test market in its new-product process?

Accepted Answer

Test marketing involves offering actual ...

Question 14

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is one bear it designed for people to give to each other on Valentine's Day.The Love Bandit Bear is an example of a

Accepted Answer

A)  product item.
B)  product mix.
C)  product class.
D)  product form.
E)  product line.F) C) and D)
G) C) and E)

Question 15

The Apple innovation that stores all your digital content and then pushes it to where it can then be sent to your other digital devices is referred to as

Accepted Answer

A)  iPod
B)  iCloud
C)  iPad
D)  iPhone
E)  MacBook AirF) C) and D)
G) A) and E)

Question 16

With respect to distribution,shopping products are available

Accepted Answer

A)  by special order from the manufacturer.
B)  at an extremely small number of outlets.
C)  at relatively few outlets.
D)  at a large number of selective outlets.
E)  on a widespread basis at many outlets.F) C) and D)
G) B) and E)

Question 17

The first LCD (liquid crystal display) flat-panel HD (high definition) TV is an example of which type of innovation?

Accepted Answer

A)  continuous innovation
B)  dynamically continuous innovation
C)  discontinuous innovation
D)  insignificant innovation
E)  disruptive innovationF) A) and B)
G) All of the above

Question 18

A product mix refers to

Accepted Answer

A)  all of the different product lines offered by an organization.
B)  the variations within a product class.
C)  a specific product SKU that has a unique brand,size,or price.
D)  a group of products that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range.
E)  the entire product category or industry.F) A) and E)
G) A) and C)

Question 19

Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  market testing
D)  commercialization
E)  developmentF) B) and E)
G) B) and D)

Question 20

Among business products,which of the following would MOST LIKELY be considered supplies?

Accepted Answer

A)  laser printer
B)  phosphoric acid
C)  cleaning service
D)  magnetic resonance imaging (MRI) scanner
E)  trash bagsF) B) and D)
G) C) and D)

Exam 10: Developing New Products and Services

Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Correct Answer
verified

Shopping products refer to items that the consumer

Correct Answer
verified

The term product class refers to

Correct Answer
verified

A product that requires no new behaviors to be learned by consumers is a

Correct Answer
verified

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience?

Correct Answer
verified

Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Correct Answer
verified

A product mix refers to

Correct Answer
verified

The first LCD (liquid crystal display) flat-panel HD (high definition) TV is an example of which type of innovation?

Correct Answer
verified

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Correct Answer
verified

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Correct Answer
verified

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is one bear it designed for people to give to each other on Valentine's Day.The Love Bandit Bear is an example of a

Correct Answer
verified

Occasionally,a firm's Stage 1 activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a __________.

Correct Answer
verified

How could a firm use a test market in its new-product process?

Correct Answer
verified
Test marketing involves offering actual ...
View Answer

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

Correct Answer
verified

The Apple innovation that stores all your digital content and then pushes it to where it can then be sent to your other digital devices is referred to as

Correct Answer
verified

Correct Answer
verified

A product line refers to

Correct Answer
verified

Among business products,which of the following would MOST LIKELY be considered supplies?

Correct Answer
verified

Briefly define what is meant by a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Correct Answer
verified
A product is a good,service,or idea cons...
View Answer

With respect to distribution,shopping products are available

Correct Answer
verified

Exam 10: Developing New Products and Services

Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Correct AnswerverifiedShow Answer

Shopping products refer to items that the consumer

Correct AnswerverifiedShow Answer

The term product class refers to

Correct AnswerverifiedShow Answer

A product that requires no new behaviors to be learned by consumers is a

Correct AnswerverifiedShow Answer

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience?

Correct AnswerverifiedShow Answer

Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Correct AnswerverifiedShow Answer

A product mix refers to

Correct AnswerverifiedShow Answer

The first LCD (liquid crystal display) flat-panel HD (high definition) TV is an example of which type of innovation?

Correct AnswerverifiedShow Answer

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Correct AnswerverifiedShow Answer

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Correct AnswerverifiedShow Answer

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is one bear it designed for people to give to each other on Valentine's Day.The Love Bandit Bear is an example of a

Correct AnswerverifiedShow Answer

Occasionally,a firm's Stage 1 activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a __________.

Correct AnswerverifiedShow Answer

How could a firm use a test market in its new-product process?

Correct AnswerverifiedTest marketing involves offering actual ...View AnswerShow Answer

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product process,this safety test would occur during the __________ stage.

Correct AnswerverifiedShow Answer

The Apple innovation that stores all your digital content and then pushes it to where it can then be sent to your other digital devices is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A product line refers to

Correct AnswerverifiedShow Answer

Among business products,which of the following would MOST LIKELY be considered supplies?

Correct AnswerverifiedShow Answer

Briefly define what is meant by a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Correct AnswerverifiedA product is a good,service,or idea cons...View AnswerShow Answer

With respect to distribution,shopping products are available

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Test marketing involves offering actual ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A product is a good,service,or idea cons...
View Answer

Correct Answer
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