Question 1

Budweiser is a popular brand of beer. Part of this company's market research of U.S. consumers looked at education levels of beer consumers. What education level is the likely consumer of beer (that with highest propensity to buy and consumer beer)  to have attained?

Accepted Answer

A)   did not graduate high school
B)   graduated high school
C)   attended college
D)   graduated college
E)   none of the aboveF) All of the above
G) A) and B)

Question 2

The Hollingshead Index of Social Position (ISP) is based on four socioeconomic factors: occupation, source of income, house type, and dwelling area.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a segment of mature consumers?

Accepted Answer

A)   Healthy Indulgers
B)   Ailing Outgoers
C)   Healthy Hermits
D)   Frail Recluses
E)   all of the aboveF) B) and C)
G) B) and D)

Question 4

The newest generation born after 1994 is known as the Millennials.

Accepted Answer

A) True 
 B)False

Question 5

Sam is a healthy 75-year-old man. He is a retired attorney; has a substantial retirement income; and is a member of several social groups that travel, help others, and encourage life-long learning. Which of the following is most likely true about Sam?

Accepted Answer

A)   Sam's cognitive age is less than 75.
B)   Sam's cognitive age is 75.
C)   Sam's cognitive age is greater than 75.
D)   Sam's cognitive age is 50.
E)   Sam's cognitive age is 85.F) A) and B)
G) A) and C)

Question 6

Age, gender, education, occupation, and income are examples of _____ variables.

Accepted Answer

A)   demographic
B)   holographic
C)   geographic
D)   psychographic
E)   censographicsF) A) and D)
G) A) and C)

Question 7

Name and briefly describe the six generations discussed in this chapter.

Accepted Answer

Pre-Depression Generation-composed of th...

Question 8

Amie was born in 1991. Her mother is a college professor, and her father is an attorney. She's not sure what she wants to do when she grows up, but she knows she will go to college and embark on a career of her own. She was amazed when her grandmother told her that women really couldn't do that when she was young. If a woman did work, choices were usually limited to becoming a teacher, a secretary, or a nurse. Her grandmother told her that she was a secretary, but after she started having children, she left the workforce and stayed home to raise her children, which was common for most women at that time. That concept was totally foreign to Amie. To which generation does she belong?

Accepted Answer

A)   baby boom
B)   Generation X
C)   Generation Y
D)   Generation Z
E)   Millennial generationF) None of the above
G) A) and D)

Question 9

Which of the following statements regarding age is TRUE?

Accepted Answer

A)   Proper age positioning is critical for many products.
B)   Age affects a consumer's self-concept and lifestyle.
C)   Our age shapes the media we use.
D)   Analyzing age cohort groups or generations often provides more meaningful segments and marketing strategies than merely looking at census age groups.
E)   All of the above are true.F) B) and C)
G) A) and E)

Question 10

Which of the following is NOT a reason the population of the United States has grown steadily since 1960?

Accepted Answer

A)   longer life expectancies
B)   increasing birth rate for most of the period between 1960 and today
C)   immigration
D)   baby boomers moving through child-bearing years
E)   All of the above are reasons the population of the United States has grown.F) A) and E)
G) A) and D)

Question 11

The children of the original baby boomers are known as _____.

Accepted Answer

A)   the baby bust generation
B)   Generation X
C)   Generation Y
D)   Generation Z
E)   the Millennial generationF) A) and D)
G) A) and C) C

Question 12

Maria is analyzing the baby boom generation by describing and explaining its attitudes, values, and behaviors as well as predicting its future attitudes, values, and behaviors. Maria is conducting a _____ analysis.

Accepted Answer

A)   cohort
B)   generational
C)   demographic
D)   census
E)   cognitiveF) C) and D)
G) B) and D)

Question 13

The upper-middle class achieve their social position primarily _____.

Accepted Answer

A)   through their unusually high incomes
B)   by their occupation and career orientation
C)   through inherited position
D)   through their children's accomplishments
E)   none of the aboveF) All of the above
G) A) and B) B

Question 14

When comparing income levels by education and gender, which of the following is TRUE?

Accepted Answer

A)   Men and women earn about the same income if they have the same education.
B)   The difference between men and women on earnings occurs mostly at the lower education levels.
C)   The difference between men and women on earnings occurs mostly at the higher education levels.
D)   Men earn more than women at each level of education.
E)   Women earn more than men at each level of education.F) A) and B)
G) B) and D)

Question 15

Which generation is both cynical and sophisticated about products, ads, and shopping?

Accepted Answer

A)   Generation Y
B)   Generation X
C)   baby boom
D)   echo boom
E)   boomerangF) B) and C)
G) B) and D)

Question 16

Which generation was born between 1965 and 1976?

Accepted Answer

A)   Generation Z
B)   Depression generation
C)   baby boom generation
D)   Generation X
E)   Generation YF) B) and E)
G) C) and D) D

Question 17

One's position relative to others on one or more dimensions valued by society is known as one's _____.

Accepted Answer

A)   societal rank
B)   social status
C)   social standing
D)   social sphere
E)   social realmF) None of the above
G) A) and D)

Question 18

Generation Y is sometimes referred to as the _____.

Accepted Answer

A)   baby bust generation
B)   echo boom
C)   boomerangs
D)   baby boomlet
E)   step-boomersF) A) and E)
G) B) and E)

Question 19

The more consistent an individual is on all status dimensions, the greater the degree of _____ for the individual.

Accepted Answer

A)   status maturity
B)   status permanence
C)   status inflexibility
D)   status crystallization
E)   status flexibilityF) B) and D)
G) A) and B)

Question 20

What is the movement called in which companies have expanded opportunities for less affluent consumers to afford luxury?

Accepted Answer

A)   mass to class
B)   class to mass
C)   more to all
D)   one for all
E)   all for oneF) B) and C)
G) A) and D)

Exam 4: The Changing American Society: Demographics and Social Stratification

Budweiser is a popular brand of beer. Part of this company's market research of U.S. consumers looked at education levels of beer consumers. What education level is the likely consumer of beer (that with highest propensity to buy and consumer beer) to have attained?

Correct Answer
verified

The Hollingshead Index of Social Position (ISP) is based on four socioeconomic factors: occupation, source of income, house type, and dwelling area.

Correct Answer
verified

Which of the following is a segment of mature consumers?

Correct Answer
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The newest generation born after 1994 is known as the Millennials.

Correct Answer
verified

Sam is a healthy 75-year-old man. He is a retired attorney; has a substantial retirement income; and is a member of several social groups that travel, help others, and encourage life-long learning. Which of the following is most likely true about Sam?

Correct Answer
verified

Age, gender, education, occupation, and income are examples of _____ variables.

Correct Answer
verified

Name and briefly describe the six generations discussed in this chapter.

Correct Answer
verified
Pre-Depression Generation-composed of th...
View Answer

Correct Answer
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Which of the following statements regarding age is TRUE?

Correct Answer
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Which of the following is NOT a reason the population of the United States has grown steadily since 1960?

Correct Answer
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The children of the original baby boomers are known as _____.

Correct Answer
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C

Maria is analyzing the baby boom generation by describing and explaining its attitudes, values, and behaviors as well as predicting its future attitudes, values, and behaviors. Maria is conducting a _____ analysis.

Correct Answer
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The upper-middle class achieve their social position primarily _____.

Correct Answer
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B

When comparing income levels by education and gender, which of the following is TRUE?

Correct Answer
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Which generation is both cynical and sophisticated about products, ads, and shopping?

Correct Answer
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Which generation was born between 1965 and 1976?

Correct Answer
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D

One's position relative to others on one or more dimensions valued by society is known as one's _____.

Correct Answer
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Generation Y is sometimes referred to as the _____.

Correct Answer
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The more consistent an individual is on all status dimensions, the greater the degree of _____ for the individual.

Correct Answer
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What is the movement called in which companies have expanded opportunities for less affluent consumers to afford luxury?

Correct Answer
verified

Exam 4: The Changing American Society: Demographics and Social Stratification

Budweiser is a popular brand of beer. Part of this company's market research of U.S. consumers looked at education levels of beer consumers. What education level is the likely consumer of beer (that with highest propensity to buy and consumer beer) to have attained?

Correct AnswerverifiedShow Answer

The Hollingshead Index of Social Position (ISP) is based on four socioeconomic factors: occupation, source of income, house type, and dwelling area.

Correct AnswerverifiedShow Answer

Which of the following is a segment of mature consumers?

Correct AnswerverifiedShow Answer

The newest generation born after 1994 is known as the Millennials.

Correct AnswerverifiedShow Answer

Sam is a healthy 75-year-old man. He is a retired attorney; has a substantial retirement income; and is a member of several social groups that travel, help others, and encourage life-long learning. Which of the following is most likely true about Sam?

Correct AnswerverifiedShow Answer

Age, gender, education, occupation, and income are examples of _____ variables.

Correct AnswerverifiedShow Answer

Name and briefly describe the six generations discussed in this chapter.

Correct AnswerverifiedPre-Depression Generation-composed of th...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements regarding age is TRUE?

Correct AnswerverifiedShow Answer

Which of the following is NOT a reason the population of the United States has grown steadily since 1960?

Correct AnswerverifiedShow Answer

The children of the original baby boomers are known as _____.

Correct AnswerverifiedC

Maria is analyzing the baby boom generation by describing and explaining its attitudes, values, and behaviors as well as predicting its future attitudes, values, and behaviors. Maria is conducting a _____ analysis.

Correct AnswerverifiedShow Answer

The upper-middle class achieve their social position primarily _____.

Correct AnswerverifiedB

When comparing income levels by education and gender, which of the following is TRUE?

Correct AnswerverifiedShow Answer

Which generation is both cynical and sophisticated about products, ads, and shopping?

Correct AnswerverifiedShow Answer

Which generation was born between 1965 and 1976?

Correct AnswerverifiedD

One's position relative to others on one or more dimensions valued by society is known as one's _____.

Correct AnswerverifiedShow Answer

Generation Y is sometimes referred to as the _____.

Correct AnswerverifiedShow Answer

The more consistent an individual is on all status dimensions, the greater the degree of _____ for the individual.

Correct AnswerverifiedShow Answer

What is the movement called in which companies have expanded opportunities for less affluent consumers to afford luxury?

Correct AnswerverifiedShow Answer

Correct Answer
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Pre-Depression Generation-composed of th...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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C

Correct Answer
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B

Correct Answer
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D

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