Question 1

This rule states: to sell many products at a small volume you realize profit.

Accepted Answer

A)  Anderson's rule
B)  Pareto's rule
C)  The long tail
D)  The short tailE) A) and B)
F) A) and C)

Question 2

Which of the following is a characteristic of a staple product?

Accepted Answer

A)  High penetration and high frequency
B)  High penetration and low frequency
C)  Low penetration and high frequency
D)  Low penetration and low frequencyE) A) and B)
F) B) and C)

Question 3

This type of data would relate to a family's life stage:

Accepted Answer

A)  Demographic
B)  Lifestyle
C)  Syndicated
D)  TrafficE) A) and B)
F) A) and C)

Question 4

The occasional category is all EXCEPT:

Accepted Answer

A)  A category purchased on a sporadic basis
B)  An example is cleaning products in a grocery store
C)  Delivers profit and cash flow
D)  Is a fill-inE) All of the above
F) B) and D)

Question 5

Penetration is related to:

Accepted Answer

A)  Number of average times purchased by a household in a year
B)  Number of households purchasing a product
C)  Number of retailers in a shopping center
D)  Number of shopping centers in which a retailer is locatedE) All of the above
F) None of the above

Question 6

This type of data is compiled from many retailers in a single market:

Accepted Answer

A)  Demographic
B)  Lifestyle
C)  Syndicated
D)  TrafficE) A) and B)
F) C) and D)

Question 7

Roles are totally dependent upon all EXCEPT:

Accepted Answer

A)  Customer's perception of the retailer
B)  The retail channel
C)  The retailer's image
D)  The vendor's perception of the categoryE) B) and C)
F) All of the above

Question 8

Which of the following is a characteristic of a niche product?

Accepted Answer

A)  High penetration and high frequency
B)  High penetration and low frequency
C)  Low penetration and high frequency
D)  Low penetration and low frequencyE) A) and B)
F) B) and C)

Question 9

What must a retailer know about the customer?

Accepted Answer

Who shops the retailer?
How satisfied ar...

Question 10

Destination merchandise is usually located:

Accepted Answer

A)  Center of the store
B)  Front left of the store
C)  Front right of the store
D)  Perimeter of storeE) A) and B)
F) All of the above

Question 11

When setting an aisle,destination merchandise is usually located:

Accepted Answer

A)  At the center of the aisle
B)  Between the elbow and eye at the end of the aisle
C)  On the bottom shelf at the beginning of the aisle
D)  On the end capE) All of the above
F) B) and C) A

Question 12

In order for a retailer to be successful in implementing category management,they must do all of the following EXCEPT:

Accepted Answer

A)  Consult with other retailers
B)  Determine the role
C)  Develop strategies
D)  Execute the planE) A) and B)
F) C) and D) A

Question 13

List the five major steps to create baseline information:

Accepted Answer

Analysis of market
Analysis of...

Question 14

Upon analyzing the internal financials the retailer is able to determine all EXCEPT:

Accepted Answer

A)  How much the customer spends
B)  The categories from which they purchase
C)  The competitors the customer shops
D)  The profitability of the categoryE) B) and D)
F) B) and C)

Question 15

This data is determined by combining the zip code of the customer and the customer loyalty database:

Accepted Answer

A)  Demographic
B)  Geo-demographic
C)  Geo-lifestyle
D)  LifestyleE) None of the above
F) C) and D)

Question 16

This type of data includes age,race/ethnic group,income,and size of family:

Accepted Answer

A)  Demographic
B)  Lifestyle
C)  Syndicated
D)  TrafficE) All of the above
F) C) and D)

Question 17

Which of the following is NOT an external source of data commonly used by retailers:

Accepted Answer

A)  Competitor's POS data
B)  Demographic data
C)  Syndicated data
D)  Traffic dataE) C) and D)
F) B) and C)

Question 18

A destination category for one store is:

Accepted Answer

A)  A niche category
B)  Always bread,milk,dairy and produce
C)  Different based on the image of the retailer
D)  The same for all retailersE) A) and D)
F) B) and C) C

Question 19

Which of the following is a characteristic of a variety enhancer product?

Accepted Answer

A)  High penetration and high frequency
B)  High penetration and low frequency
C)  Low penetration and high frequency
D)  Low penetration and low frequencyE) A) and C)
F) A) and D)

Question 20

This type of data shows how many automobiles pass by a retail site:

Accepted Answer

A)  Demographic
B)  Lifestyle
C)  Syndicated
D)  TrafficE) All of the above
F) B) and D)

Exam 6: Category Role

This rule states: to sell many products at a small volume you realize profit.

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of a staple product?

Correct AnswerverifiedShow Answer

This type of data would relate to a family's life stage:

Correct AnswerverifiedShow Answer

The occasional category is all EXCEPT:

Correct AnswerverifiedShow Answer

Penetration is related to:

Correct AnswerverifiedShow Answer

This type of data is compiled from many retailers in a single market:

Correct AnswerverifiedShow Answer

Roles are totally dependent upon all EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of a niche product?

Correct AnswerverifiedShow Answer

What must a retailer know about the customer?

Correct AnswerverifiedWho shops the retailer?How satisfied ar...View AnswerShow Answer

Destination merchandise is usually located:

Correct AnswerverifiedShow Answer

When setting an aisle,destination merchandise is usually located:

Correct AnswerverifiedA

In order for a retailer to be successful in implementing category management,they must do all of the following EXCEPT:

Correct AnswerverifiedA

List the five major steps to create baseline information:

Correct AnswerverifiedAnalysis of marketAnalysis of...View AnswerShow Answer

Upon analyzing the internal financials the retailer is able to determine all EXCEPT:

Correct AnswerverifiedShow Answer

This data is determined by combining the zip code of the customer and the customer loyalty database:

Correct AnswerverifiedShow Answer

This type of data includes age,race/ethnic group,income,and size of family:

Correct AnswerverifiedShow Answer

Which of the following is NOT an external source of data commonly used by retailers:

Correct AnswerverifiedShow Answer

A destination category for one store is:

Correct AnswerverifiedC

Which of the following is a characteristic of a variety enhancer product?

Correct AnswerverifiedShow Answer

This type of data shows how many automobiles pass by a retail site:

Correct AnswerverifiedShow Answer

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Who shops the retailer?
How satisfied ar...
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A

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A

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Analysis of market
Analysis of...
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C

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