Question 1

FIGURE 5-8 
-When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, in Figure 5-8 above, their strategy is to reduce the consumer's __________ and encourage purchases.

Accepted Answer

A)  perceived risk
B)  behavioral risk
C)  retentive learning
D)  functional learning
E)  motivated learningF) B) and D)
G) A) and B)

Question 2

If a fraternity wanted to attract new members, it should focus on people who viewed the current members as a(n)  __________ group.

Accepted Answer

A)  membership
B)  aspiration
C)  dissociative
D)  reference
E)  involvementF) A) and B)
G) None of the above

Question 3

FIGURE 5-4 
-In Figure 5-4 above, letter "B" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  environmental
D)  marketing mix
E)  market dominatedF) A) and D)
G) B) and D)

Question 4

FIGURE 5-3 
-In Figure 5-3 above, column "C" represents which of the following?

Accepted Answer

A)  routine response behavior
B)  limited problem solving
C)  extended problem solving
D)  simulated selection
E)  integrated problem solvingF) None of the above
G) A) and B)

Question 5

FIGURE 5-11 
-BzzAgent, as illustrated in Figure 5-11 above, is a firm that specializes in a marketing strategy known as

Accepted Answer

A)  sting
B)  buzz
C)  nip
D)  murmur
E)  droneF) A) and E)
G) C) and D)

Question 6

Elizabeth Sands has decided to purchase a new electric blender and plans to call several friends for updated information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision Sands will engage in which of the following problem solving methods?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine response behavior
D)  simulated selection
E)  integrated problem solvingF) A) and D)
G) C) and D)

Question 7

In the United States, grapefruit is almost exclusively eaten as a breakfast fruit.This situation is most closely related to which of the following situational influences?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  antecedent statesF) All of the above
G) A) and B)

Question 8

Interpreting information so that it is consistent with your attitudes and beliefs is referred to as

Accepted Answer

A)  selective comprehension.
B)  stimulus discrimination.
C)  selective exposure.
D)  selective analysis.
E)  selective retention.F) D) and E)
G) None of the above

Question 9

A(n)  __________ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

Accepted Answer

A)  problem recognition
B)  internal search
C)  external search
D)  purchase task
E)  antecedent stateF) B) and D)
G) A) and D)

Question 10

There are five stages in the purchase decision process.The third stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) None of the above
G) C) and D)

Question 11

It is time for the Ramirez family to plan its annual vacation.The father wants to stay home this year and use the vacation money to work on the house.The paternal grandmother who lives with them wants to visit relatives in New York.The father asks his mother to determine how much a trip to New York would cost the family and if they could stay with relatives while they were there.The mother and the daughter Mary want to go to the beach.Which of the following sentences best describes the roles the individual family members played in making this decision?

Accepted Answer

A)  There is no family member serving as information gatherer.
B)  The only role played by the mother and the grandmother is influencer.
C)  The females in the family only play two roles-users and influencers.
D)  Since the father will make the final vacation decision, he has taken on all of the roles.
E)  The grandmother plays the roles of user, influencer, and information gatherer.F) A) and D)
G) B) and C)

Question 12

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is what type of learning?

Accepted Answer

A)  stimulus discrimination
B)  cognitive learning
C)  social adaptation
D)  stimulus generalization
E)  behavioral learningF) B) and D)
G) A) and D)

Question 13

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process two choices remain:

Accepted Answer

A)  to use credit or to pay cash.
B)  to buy one or buy several.
C)  from whom to buy and when to buy.
D)  to buy immediately or wait for it to go on sale.
E)  to buy in person or to buy online.F) All of the above
G) None of the above

Question 14

Those needs that are concerned with love and friendship are referred to as __________needs.

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) A) and E)
G) A) and D)

Question 15

There are various non-profit publications dedicated to assist in consumer education and decision making.Examples of these public sources of information for an external information search include __________, government agencies, and T.V."consumer programs."

Accepted Answer

A)  advertisements
B)  Consumer Reports magazine
C)  sales personnel
D)  friends and relatives
E)  point of purchase displaysF) A) and D)
G) B) and D)

Question 16

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market leader, Perrier brand water, instead of one of the numerous other brands displayed on retailers' shelves?

Accepted Answer

A)  avoid Perrier brand stock-outs in retailers
B)  make the purchase decision high involvement
C)  offer coupons for Perrier bottled water
D)  convince retailers to offer only Perrier water
E)  denigrate its competitionF) None of the above
G) B) and E)

Question 17

FIGURE 5-1 
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "E" represents the

Accepted Answer

A)  Problem recognition stage.
B)  Information search.
C)  Alternative evaluation.
D)  Purchase decision.
E)  Postpurchase behavior.F) A) and E)
G) B) and D)

Question 18

A filtering of exposure, comprehension, and retention is called __________.

Accepted Answer

A)  selective perception
B)  selective attention
C)  selective intuition
D)  selective retention
E)  stimulus discriminationF) A) and C)
G) A) and E)

Question 19

Teenagers influence $650 billion in family purchases annually.They also spend an additional __________ of their own money annually.

Accepted Answer

A)  $100 million a year
B)  $500 million a year
C)  $1 billion a year
D)  $208 billion a year
E)  $900 billion a yearF) None of the above
G) A) and D)

Question 20

FIGURE 5-3 
-In Figure 5-3 above, identify which column, A, B, or C describes "limited problem solving."

Accepted Answer

A)  simulated selection
B)  routine response behavior
C)  limited problem solving
D)  extended problem solving
E)  integrated problem solvingF) A) and C)
G) A) and B)

Exam 5: Understanding Consumer Behavior

FIGURE 5-1 -Figure 5-1 above represents the five stages of the purchase decision process.Cell "E" represents the

Correct Answer
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A(n) __________ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

Correct Answer
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FIGURE 5-3 -In Figure 5-3 above, identify which column, A, B, or C describes "limited problem solving."

Correct Answer
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FIGURE 5-11 -BzzAgent, as illustrated in Figure 5-11 above, is a firm that specializes in a marketing strategy known as

Correct Answer
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FIGURE 5-8 -When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, in Figure 5-8 above, their strategy is to reduce the consumer's __________ and encourage purchases.

Correct Answer
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A filtering of exposure, comprehension, and retention is called __________.

Correct Answer
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Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process two choices remain:

Correct Answer
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There are various non-profit publications dedicated to assist in consumer education and decision making.Examples of these public sources of information for an external information search include __________, government agencies, and T.V."consumer programs."

Correct Answer
verified

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market leader, Perrier brand water, instead of one of the numerous other brands displayed on retailers' shelves?

Correct Answer
verified

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is what type of learning?

Correct Answer
verified

Teenagers influence $650 billion in family purchases annually.They also spend an additional __________ of their own money annually.

Correct Answer
verified

FIGURE 5-4 -In Figure 5-4 above, letter "B" represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
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Interpreting information so that it is consistent with your attitudes and beliefs is referred to as

Correct Answer
verified

If a fraternity wanted to attract new members, it should focus on people who viewed the current members as a(n) __________ group.

Correct Answer
verified

In the United States, grapefruit is almost exclusively eaten as a breakfast fruit.This situation is most closely related to which of the following situational influences?

Correct Answer
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Correct Answer
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FIGURE 5-3 -In Figure 5-3 above, column "C" represents which of the following?

Correct Answer
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Those needs that are concerned with love and friendship are referred to as __________needs.

Correct Answer
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There are five stages in the purchase decision process.The third stage is __________.

Correct Answer
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Correct Answer
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Exam 5: Understanding Consumer Behavior

FIGURE 5-1 -Figure 5-1 above represents the five stages of the purchase decision process.Cell "E" represents the

Correct AnswerverifiedShow Answer

A(n) __________ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

Correct AnswerverifiedShow Answer

FIGURE 5-3 -In Figure 5-3 above, identify which column, A, B, or C describes "limited problem solving."

Correct AnswerverifiedShow Answer

FIGURE 5-11 -BzzAgent, as illustrated in Figure 5-11 above, is a firm that specializes in a marketing strategy known as

Correct AnswerverifiedShow Answer

FIGURE 5-8 -When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, in Figure 5-8 above, their strategy is to reduce the consumer's __________ and encourage purchases.

Correct AnswerverifiedShow Answer

A filtering of exposure, comprehension, and retention is called __________.

Correct AnswerverifiedShow Answer

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process two choices remain:

Correct AnswerverifiedShow Answer

There are various non-profit publications dedicated to assist in consumer education and decision making.Examples of these public sources of information for an external information search include __________, government agencies, and T.V."consumer programs."

Correct AnswerverifiedShow Answer

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market leader, Perrier brand water, instead of one of the numerous other brands displayed on retailers' shelves?

Correct AnswerverifiedShow Answer

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is what type of learning?

Correct AnswerverifiedShow Answer

Teenagers influence $650 billion in family purchases annually.They also spend an additional __________ of their own money annually.

Correct AnswerverifiedShow Answer

FIGURE 5-4 -In Figure 5-4 above, letter "B" represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Interpreting information so that it is consistent with your attitudes and beliefs is referred to as

Correct AnswerverifiedShow Answer

If a fraternity wanted to attract new members, it should focus on people who viewed the current members as a(n) __________ group.

Correct AnswerverifiedShow Answer

In the United States, grapefruit is almost exclusively eaten as a breakfast fruit.This situation is most closely related to which of the following situational influences?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

FIGURE 5-3 -In Figure 5-3 above, column "C" represents which of the following?

Correct AnswerverifiedShow Answer

Those needs that are concerned with love and friendship are referred to as __________needs.

Correct AnswerverifiedShow Answer

There are five stages in the purchase decision process.The third stage is __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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