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Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

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Question 41

Multiple Choice

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What is the disadvantage for companies in using a "daily budget" such as that offered by Facebook to its advertisers?

A) has poor cost control
B) is unable to make adjustments
C) may limit exposure if ad is very successful
D) is unattractive to consumers
E) encourages negative feedback

F) A) and E)
G) B) and E)

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Question 42

Multiple Choice

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The XYZ firm is in Step 4 of its ethical decision-making process.Executives were asked to take the Publicity test using an ethical-decision making metric.All scores were in the "No" column.What does this mean?

A) The situation is not ethically troubling to the executives.
B) The executives need to step back and reflect on how they wish to proceed.
C) The situation is ethically troubling to the executives.
D) The executives need to retake the test or take the moral mentor test instead.
E) The results are invalid and the executives need to take the transparency test.

F) C) and D)
G) A) and D)

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Question 43

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More than 12 million of LinkedIn's users are small business owners,making it an excellent resource for entrepreneurs to network with like-minded firms,identify the best vendors,or build brand reputation.

Brainstorming in the ethical decision-making framework occurs immediately following the identification of issues.

Jacinta has just learned that a brand of clothing she has been selling for years in her store is being made by workers in sweatshops,who work under inhumane working conditions and are paid subsistence wages.Which of the questions in the ethical decision-making metric will most likely affect her decision to discontinue the brand?

The dynamic effect of social media engagement expands the impact of the network effect by examining how people flow in and out of networked communities as their interests change.

When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it,this most relates to the concept of sustainability.

Marketers rely on the three types of social media: social networking sites,thought-sharing sites,and

The development of strong,eye-catching images and designs is important in the "monitor and change" step of developing a social media campaign.

One way in which conscious marketing differs from corporate social responsibility (CSR)is that CSR takes a holistic,ecosystem view of business as a complex,adaptive system.

When marketers work in controversial or polluting industries such as tobacco or fossil fuels,their central activities largely bar them from becoming

How might a technology company like Appleensure that it behaves in a socially responsible way toward its employees?

The elements of the social media engagement process are

The Wheel of Social Media Engagement includes the following five effects as drivers of social media: Information,Connected,Network,Dynamic,and Timeliness.

An example of the ___________ effect is when BMW gained in-depth information about visitors to a popular Chinese social media site,and used that information to determine which visitors were likely to be luxury car buyers and targeted advertising toward them.

In a process called _______,a customer visits a store to touch,feel,and even discuss a product's features with a sales associate,and then instantly compares the prices online to see whether a better deal is available.

The final step in the process of creating a social media campaign is to

Explain how YouTube helps customers "experience" a product or service.

An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical.This occurred during the implementation phase of the strategic marketing planning process.

Provide an example of how a company,such as Coca-Cola,might engage a customer through the use of beacon technology.