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Exam 1: The Marketing Management Process

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Question 1

True/False

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Dell allows individuals buy personal computers by placing online orders in the website.Dell's website is an example of a business-to-business e-commerce site.

A) True
B) False

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Question 2

Multiple Choice

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Which of the following components of the marketing mix concerns distribution of products?

A) Product
B) Place
C) Price
D) Promotion

E) B) and C)
F) All of the above

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Question 3

Multiple Choice

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_____ is the process of analyzing,planning,implementing,coordinating,and controlling programs involving the conception,pricing,promotion,and distribution of products,services,and ideas designed to create and maintain beneficial exchanges with target markets for the purpose of achieving organizational objectives.

Need for food and water are examples of _____ needs.

The most important characteristic of marketing as a business function in order to sustain a healthy top line is its focus on:

A society cannot reap the full benefits of specialization until it develops the means to facilitate:

Customers want to purchase products with minimum of risk and shopping time.This is referred to as _____ utility.

People who buy goods for others in their immediate household are organizational buyers.

The boundaries between functional areas have started to blur and marketing programs are increasingly becoming a group activity in current business environment.

Each market segment seeks a different set of benefits from the same product category.

The relative strengths and weaknesses of competitors and trends in the competitive environment is one of the 4Cs necessary to provide the foundation for a good strategic marketing plan.

Mars,a company that markets home appliances,realizes that their clients in China would prefer it if their range of juicers were to have extra strong blades so that it cuts through all kinds of fruits.In order to fulfill this demand,the company modifies its product designs and marketing programs to cater to the needs of the Chinese customers.Mars is trying to:

Value is a function of extrinsic features related to the environment.

Marketing management involves controlling programs related to the conception,pricing,promotion,and distribution of products.

A product has greater place utility for a potential customer when it can be purchased with minimum risk and shopping time.

A business-level strategy addresses:

Distinct subsets of consumers with similar needs,circumstances,and characteristics that lead them to respond in a similar way to a particular product or service are known as market _____.

Specialization of labor and economies of scale involved in an extensive marketing system reduces its functional efficiency.

_____ are essentially tangible physical objects that provide a benefit.

Gobex International is a reputed marketing research firm.This firm is an example of a(n) _____.