Question 1

In marketing transactions,the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is,"If they're buying X,sell them Y," or "If they're buying Y,sell them X."

Accepted Answer

A)  cross-selling
B)  navigating
C)  break-even
D)  portfolioE) A) and C)
F) A) and D)

Question 2

Real Simple Syndication (RSS)refers to the single universal standard for subscribing to content sources.

Accepted Answer

A) True 
 B)False

Question 3

Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.

Accepted Answer

A)  employee knowledge
B)  government data
C)  recorded facts and figures
D)  customer focus groupsE) A) and C)
F) B) and C)

Question 4

Which of the following is true of unsupervised data mining?

Accepted Answer

A)  Analysts do not create a model or hypothesis before running the analysis.
B)  Data miners apply statistical techniques to data to estimate parameters of the model.
C)  Analysts use tools such as regression analysis.
D)  Analysts fit data to suggested hypotheses.E) All of the above
F) A) and C)

Question 5

OLAP stands for ________.

Accepted Answer

A)  online analytical processing
B)  object-based lead analysis procedure
C)  object-oriented analytical protocol
D)  organizational lead analysis processE) None of the above
F) B) and C)

Question 6

In supervised data mining,a model is developed prior to to the analysis.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is an example of a question that a reporting tool will help address?

Accepted Answer

A)  What is the probability that a customer is likely to respond positively to a promotion?
B)  How does the current situation compare to the past?
C)  Will a given customer default on a loan?
D)  What is the likelihood of an event happening?E) All of the above
F) B) and C)

Question 8

Which of the following observations concerning expert systems is false?

Accepted Answer

A)  The If...then rules used in these systems are created by mining data.
B)  They have been unable to live up to the high expectations set by their name.
C)  They are difficult and expensive to develop.
D)  They are difficult to maintain.E) A) and B)
F) A) and C)

Question 9

In a generic business intelligence system,a data source is processed by a BI tool to produce application results.

Accepted Answer

A) True 
 B)False

Question 10

A ________ is a data collection that addresses a particular component or functional area of the business.

Accepted Answer

A)  data mart
B)  data mint
C)  key data
D)  metadataE) B) and C)
F) All of the above

Question 11

A ________ takes data from the data manufacturers,cleans and processes the data,and stores the data.

Accepted Answer

A)  data mart
B)  data mine
C)  data warehouse
D)  data mintE) B) and C)
F) None of the above

Question 12

________ involves searching for patterns and relationships among data.

Accepted Answer

A)  Reporting
B)  Data warehousing
C)  Knowledge management
D)  Data miningE) B) and D)
F) C) and D)

Question 13

Lift shows how much the base probability increases or decreases when other products are purchased.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is an example of a supervised data-mining technique?

Accepted Answer

A)  cluster analysis
B)  neural networks
C)  regression analysis
D)  a decision treeE) B) and C)
F) A) and D)

Question 15

An OLAP report has measures and dimensions.Which of the following is an example of a dimension?

Accepted Answer

A)  total sales
B)  average sales
C)  purchase date
D)  average costE) A) and B)
F) C) and D)

Question 16

A file of order totals cannot be used for a market-basket analysis.This is a problem associated with the data being too fine.

Accepted Answer

A) True 
 B)False

Question 17

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Accepted Answer

A) True 
 B)False

Question 18

Decision trees are easy to understand but very difficult to implement.

Accepted Answer

A) True 
 B)False

Question 19

What are some ways to share the content?

Accepted Answer

Two key technologies for sharing content...

Question 20

An alert sent to you is an example of ________ technology.

Accepted Answer

A)  pull
B)  push
C)  static
D)  OLAPE) None of the above
F) C) and D)

Exam 10: Business Intelligence Systems

Which of the following is true of unsupervised data mining?

Correct AnswerverifiedShow Answer

In marketing transactions,the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is,"If they're buying X,sell them Y," or "If they're buying Y,sell them X."

Correct AnswerverifiedShow Answer

Which of the following observations concerning expert systems is false?

Correct AnswerverifiedShow Answer

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Correct AnswerverifiedShow Answer

A file of order totals cannot be used for a market-basket analysis.This is a problem associated with the data being too fine.

Correct AnswerverifiedShow Answer

Real Simple Syndication (RSS)refers to the single universal standard for subscribing to content sources.

Correct AnswerverifiedShow Answer

Decision trees are easy to understand but very difficult to implement.

Correct AnswerverifiedShow Answer

A ________ takes data from the data manufacturers,cleans and processes the data,and stores the data.

Correct AnswerverifiedShow Answer

Lift shows how much the base probability increases or decreases when other products are purchased.

Correct AnswerverifiedShow Answer

In supervised data mining,a model is developed prior to to the analysis.

Correct AnswerverifiedShow Answer

What are some ways to share the content?

Correct AnswerverifiedTwo key technologies for sharing content...View AnswerShow Answer

OLAP stands for ________.

Correct AnswerverifiedShow Answer

________ involves searching for patterns and relationships among data.

Correct AnswerverifiedShow Answer

An alert sent to you is an example of ________ technology.

Correct AnswerverifiedShow Answer

A ________ is a data collection that addresses a particular component or functional area of the business.

Correct AnswerverifiedShow Answer

Which of the following is an example of a supervised data-mining technique?

Correct AnswerverifiedShow Answer

Which of the following is an example of a question that a reporting tool will help address?

Correct AnswerverifiedShow Answer

In a generic business intelligence system,a data source is processed by a BI tool to produce application results.

Correct AnswerverifiedShow Answer

Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.

Correct AnswerverifiedShow Answer

An OLAP report has measures and dimensions.Which of the following is an example of a dimension?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Two key technologies for sharing content...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified