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WWANs are distinguished by


A) their speed.
B) the communication protocols they use.
C) the cellular standards on which they are based.
D) all of the above.

E) A) and D)
F) None of the above

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IMS Research recently forecast that the number of mobile banking users will reach approximately 1 billion in 2012.

A) True
B) False

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The development of m-commerce is being driven by the following technological, business, social, and economic factors except


A) transition to a manufacturing economy.
B) widespread availability of more powerful wireless devices.
C) growth of a handset culture and mobile workforce.
D) improved price or performance of mobile services.

E) B) and C)
F) A) and D)

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The inability to customize applications is one of the major barriers to enterprise mobile computing.

A) True
B) False

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Internet mobile marketing campaign objectives include each of the following except


A) building brand awareness.
B) penetrating competitor markets.
C) changing brand image.
D) building customer databases.

E) None of the above
F) All of the above

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A stand-alone handheld computer principally used for personal information management is called a ________.

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personal d...

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Connectivity is a key attribute of m-commerce.

A) True
B) False

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Increased use of voice-support services exploits the built-in audio capabilities of many mobile devices and reduces their dependence on unsatisfactory input solutions, such as handwriting recognition, keypads, or virtual touch-screen keyboards.

A) True
B) False

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________ is a telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network.

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Wireless w...

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M-commerce drivers include each of the following except


A) improved price/performance.
B) vendor's push.
C) increased mobility.
D) employment opportunities.

E) B) and C)
F) None of the above

Correct Answer

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Which of the following is the largest segment of mobile entertainment?


A) mobile gaming.
B) mobile music.
C) mobile gambling.
D) mobile dancing.

E) A) and D)
F) B) and C)

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Consumer uptake of B2C m-commerce applications has been fast and continues to grow.

A) True
B) False

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The small screen size and increased bandwidth of most mobile computing devices has increased customer interest in using them.

A) True
B) False

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Software-enabled services presented by cell phones and smart phones that are not found in the desktop or even mobile computer worlds include each of the following except


A) messaging services.
B) location-based services.
C) voice-supported services.
D) switched services.

E) A) and B)
F) A) and C)

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________ refers to knowing where a user is physically located at any particular moment.

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Localization

Which of the following is a set of telecommunications standards that enables wireless devices to communicate with each other over short distances?


A) SMS.
B) MMS.
C) Bluetooth.
D) WAN.

E) A) and D)
F) A) and C)

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C

________ is any type of leisure activity that utilizes wireless telecommunication networks, interacts with service providers, and incurs a cost upon usage.

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Mobile ent...

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Mobile commerce includes B2C and B2B commercial transactions as well as the transfer of information and services via wireless mobile devices.

A) True
B) False

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M-commerce applications include


A) financial.
B) advertising.
C) personal services.
D) all of the above.

E) C) and D)
F) A) and B)

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D

Technology, number of players, and genre are ways to classify mobile games.

A) True
B) False

Correct Answer

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