Question 1

A business cannot be all thingsto all people. Instead, a business must:

Accepted Answer

A)  Identify target customers
B)  Identify the value of products/services as perceived by customers
C)  all of the above
D)  None of the aboveE) A) and D)
F) A) and B) C

Question 2

Which of the following statements accurately reflect the impact of technology?

Accepted Answer

A)  Technology has caused buyer power to increase
B)  Technology haslessened the entry barriers for many industries
C)  Technology hasincreased the threat ofsubstitute products and services
D)  all of the aboveE) A) and B)
F) None of the above

Question 3

Which type of add appears on a web page?

Accepted Answer

A)  pop?under ad
B)  Pop?up ad
C)  Banner ad
D)  Discount adE) A) and C)
F) B) and D)

Question 4

An industry is less attractive for suppliers when the rivalry among existing competitors is:

Accepted Answer

A)  High
B)  Low
C)  More
D)  LessE) A) and C)
F) A) and D)

Question 5

Which ofthe following is a usefulsecurity mechanism when considering business strategy and IT?

Accepted Answer

A)  encryption
B)  decryption
C)  firewall
D)  all the aboveE) A) and B)
F) A) and C)

Question 6

Ifthe threat ofsubstitute products orservices islow it is a(n) :

Accepted Answer

A)  Disadvantage to the supplier
B)  Advantage to the buyer
C)  Advantage to the supplier
D)  None of the aboveE) A) and B)
F) A) and C)

Question 7

Paisapay is facilitated in

Accepted Answer

A)  eBay.co.in
B)  amazon.com
C)  flipkart.com
D)  none of the aboveE) B) and C)
F) A) and D)

Question 8

What type of ad appears under a web page?

Accepted Answer

A)  pop?under ad
B)  pop?up ad
C)  banner ad
D)  discount adE) B) and C)
F) C) and D)

Question 9

Whichofthe following are advantages normallyassociated withB2Be?commerce?

Accepted Answer

A)  Shorter cycle times
B)  Reduction in costs
C)  Reaches wider audiences
D)  all of the aboveE) C) and D)
F) None of the above

Question 10

How the transactions occur in e?commerce?

Accepted Answer

A)  Using e?medias
B)  Using computers only
C)  Using mobile phones only
D)  None of the aboveE) All of the above
F) C) and D)

Question 11

the customer review of a product on an E-Commerce website.

Accepted Answer

A)  Awareness about the brand
B)  Awareness about the product
C)  Experience the product
D)  Both a&cE) C) and D)
F) B) and D)

Question 12

Amazon.comis well?known for which e?commerce marketing technique?

Accepted Answer

A)  Banner ads
B)  Pop?up ads
C)  Affiliate programs
D)  Viral marketingE) A) and C)
F) B) and D)

Question 13

Which form of e?marketplace brings together buyers and sellers from multiple industries, often for MROmaterials?

Accepted Answer

A)  horizontal
B)  Vertical
C)  Integrated
D)  InclinedE) C) and D)
F) B) and D) A

Question 14

The threat of new entrants is high when it is:

Accepted Answer

A)  Hard for customers to enter the market
B)  Hard for competitorsto enterthe market
C)  Easy for competitorsto enterthe market
D)  Easy for customersto enterthe marketE) None of the above
F) A) and B)

Question 15

Materials used in the normal operation of a business but not related to primary business operations are called what?

Accepted Answer

A)  Supplies
B)  Direct materials
C)  Indirect materials
D)  Daily stuffE) None of the above
F) All of the above

Question 16

Which, if any, ofthe following types of ads are people most willing to tolerate?

Accepted Answer

A)  pop?under ad
B)  pop?up ad
C)  banner ad
D)  none of the aboveE) A) and B)
F) A) and C)

Question 17

Unique value auction is mainly applies to?

Accepted Answer

A)  New products
B)  Second hand products
C)  Engineering products
D)  None of the aboveE) A) and B)
F) B) and D)

Question 18

A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n) ?

Accepted Answer

A)  Switching costs
B)  Loyalty programs
C)  Entry barriers
D)  Affiliate programsE) C) and D)
F) None of the above

Question 19

Which of the following refers to creating products tailored to individual customers?

Accepted Answer

A)  customization
B)  aggregation
C)  Direct materials
D)  Reverse auctionE) B) and C)
F) A) and B)

Question 20

Which of the following is not related to security mechanism

Accepted Answer

A)  encryption
B)  decryption
C)  e?cash
D)  all the aboveE) B) and C)
F) A) and C) C

Exam 2: E-Commerce and Marketing

A business cannot be all thingsto all people. Instead, a business must:

Correct AnswerverifiedC

Which of the following statements accurately reflect the impact of technology?

Correct AnswerverifiedShow Answer

Which type of add appears on a web page?

Correct AnswerverifiedShow Answer

An industry is less attractive for suppliers when the rivalry among existing competitors is:

Correct AnswerverifiedShow Answer

Which ofthe following is a usefulsecurity mechanism when considering business strategy and IT?

Correct AnswerverifiedShow Answer

Ifthe threat ofsubstitute products orservices islow it is a(n) :

Correct AnswerverifiedShow Answer

Paisapay is facilitated in

Correct AnswerverifiedShow Answer

What type of ad appears under a web page?

Correct AnswerverifiedShow Answer

Whichofthe following are advantages normallyassociated withB2Be?commerce?

Correct AnswerverifiedShow Answer

How the transactions occur in e?commerce?

Correct AnswerverifiedShow Answer

the customer review of a product on an E-Commerce website.

Correct AnswerverifiedShow Answer

Amazon.comis well?known for which e?commerce marketing technique?

Correct AnswerverifiedShow Answer

Which form of e?marketplace brings together buyers and sellers from multiple industries, often for MROmaterials?

Correct AnswerverifiedA

The threat of new entrants is high when it is:

Correct AnswerverifiedShow Answer

Materials used in the normal operation of a business but not related to primary business operations are called what?

Correct AnswerverifiedShow Answer

Which, if any, ofthe following types of ads are people most willing to tolerate?

Correct AnswerverifiedShow Answer

Unique value auction is mainly applies to?

Correct AnswerverifiedShow Answer

A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n) ?

Correct AnswerverifiedShow Answer

Which of the following refers to creating products tailored to individual customers?

Correct AnswerverifiedShow Answer

Which of the following is not related to security mechanism

Correct AnswerverifiedC

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