Question 1

Which of the following accounts for the most time people spend using a mobile device?

Accepted Answer

A)   watching video
B)   social networks
C)   listening to music
D)   reading news and magazinesE) None of the above
F) A) and B)

Question 2

All of the following are examples of dark social except:

Accepted Answer

A)   e-mail.
B)   tweets.
C)   SMS texts.
D)   Snapchat.E) A) and C)
F) B) and C)

Question 3

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Accepted Answer

A)   Facebook
B)   YouTube
C)   Pinterest
D)   InstagramE) None of the above
F) A) and B)

Question 4

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Accepted Answer

A)   8
B)   10
C)   13
D)   16E) All of the above
F) A) and B)

Question 5

All of the following are Pinterest marketing tools except:

Accepted Answer

A)   Brand pages.
B)   Rich Pins.
C)   Promoted Pins.
D)   Promoted Accounts.E) B) and C)
F) A) and C)

Question 6

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?

Accepted Answer

A)   Facebook
B)   Twitter
C)   Pinterest
D)   InstagramE) None of the above
F) All of the above

Question 7

Which of the following is not true about social marketing?

Accepted Answer

A)   More than 50% of Twitter's ad revenues are generated by desktop users.
B)   The top seven social networks account for over 90% of all visits.
C)   Social marketing differs markedly from traditional online marketing.
D)   In social marketing, business cannot tightly control their brand messaging.E) A) and B)
F) A) and C)

Question 8

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

Accepted Answer

A) True 
 B)False

Question 9

In 2018, the amount spent on local online marketing exceeded the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements about BLE is not true?

Accepted Answer

A)   Only Apple iPhones can use BLE.
B)   BLE uses less power than traditional Bluetooth or GPS.
C)   BLE has a two-way, push-pull communication capability.
D)   BLE is more accurate than targeting through Wi-Fi triangulation.E) A) and D)
F) B) and D)

Question 11

What are some of the downsides of social marketing?

Accepted Answer

One problem is that brands lose a substa...

Question 12

Which of the following is most similar to Pinterest?

Accepted Answer

A)   LinkedIn
B)   Instagram
C)   YouTube
D)   TumblrE) A) and D)
F) B) and C)

Question 13

Which of the following is not true about Facebook News Feed Page Post Ads?

Accepted Answer

A)   They have a tiny tag indicating that they are sponsored.
B)   They can be liked, shared, and commented on, just like any news feed post.
C)   They cannot contain links.
D)   They have social context.E) A) and C)
F) C) and D)

Question 14

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

Accepted Answer

A) True 
 B)False

Question 15

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Accepted Answer

A) True 
 B)False

Question 16

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Accepted Answer

A)   QR codes
B)   iBeacon
C)   E9-1-1
D)   Geo-searchE) None of the above
F) C) and D)

Question 17

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

Accepted Answer

A)   Facebook
B)   Instagram
C)   Twitter
D)   PinterestE) None of the above
F) A) and B)

Question 18

Snapchat is owned by Facebook

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not true about mobile marketing?

Accepted Answer

A)   There is significant overlap between local and mobile marketing.
B)   By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending.
C)   A substantial part of mobile marketing should be counted as social marketing.
D)   People use most of their mobile minutes while they are on the go, outside of the home.E) A) and B)
F) B) and D)

Question 20

Facebook does not sell display ads.

Accepted Answer

A) True 
 B)False

Exam 7: Social, Mobile, and Local Marketing

Snapchat is owned by Facebook

Correct AnswerverifiedShow Answer

Which of the following is not true about mobile marketing?

Correct AnswerverifiedShow Answer

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Correct AnswerverifiedShow Answer

All of the following are Pinterest marketing tools except:

Correct AnswerverifiedShow Answer

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Correct AnswerverifiedShow Answer

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Correct AnswerverifiedShow Answer

Which of the following is not true about social marketing?

Correct AnswerverifiedShow Answer

What are some of the downsides of social marketing?

Correct AnswerverifiedOne problem is that brands lose a substa...View AnswerShow Answer

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Correct AnswerverifiedShow Answer

Which of the following statements about BLE is not true?

Correct AnswerverifiedShow Answer

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

Correct AnswerverifiedShow Answer

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?

Correct AnswerverifiedShow Answer

All of the following are examples of dark social except:

Correct AnswerverifiedShow Answer

Which of the following accounts for the most time people spend using a mobile device?

Correct AnswerverifiedShow Answer

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

Correct AnswerverifiedShow Answer

Which of the following is most similar to Pinterest?

Correct AnswerverifiedShow Answer

Facebook does not sell display ads.

Correct AnswerverifiedShow Answer

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

Correct AnswerverifiedShow Answer

Which of the following is not true about Facebook News Feed Page Post Ads?

Correct AnswerverifiedShow Answer

In 2018, the amount spent on local online marketing exceeded the amount spent on mobile marketing.

Correct AnswerverifiedShow Answer

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One problem is that brands lose a substa...
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