Question 1

Walmart can obtain cooperation from manufacturers in terms of product specifications, p levels, and promotional support, given its position as the world's largest retailer. This channel arrangement is an example of a(n) :

Accepted Answer

A)  administered vertical marketing systems
B)  corporate vertical marketing system
C)  integrated vertical marketing system
D)  contractual vertical marketing systemE) A) and B)
F) All of the above

Question 2

List and define the three major types of vertical marketing systems.

Accepted Answer

The answer of List and define the three major types...

Question 3

What reasons do companies use to justify the carrying of extensive inventories?

Accepted Answer

The answer of What reasons do companies use to justify...

Question 4

The three basic functions performed by intermediaries are:

Accepted Answer

A)  contractual functions, facilitating functions, and logistical functions.
B)  accommodating functions, logistical functions, and transactional functions.
C)  transactional functions, logistical functions, and facilitating functions.
D)  implementation functions, accommodating functions, and contractual functions.E) A) and B)
F) B) and C)

Question 5

Keiretsu is the term for:

Accepted Answer

A)  a vertical integration, as well as a social and economic bond between producers and intermediaries in Japan.
B)  a full-line wholesaler in Korea.
C)  selling agents and brokers in Japan.
D)  a producer-customer direct channel in Japan.E) B) and D)
F) B) and C)

Question 6

Sears operates a network of warehouses as part of its distribution system. Sears also obtains over 50 percent of its goods from companies that it partly or wholly owns. Sears is engaged in:

Accepted Answer

A)  horizontal integration.
B)  dual distribution.
C)  backward integration.
D)  forward integration.E) None of the above
F) A) and B)

Question 7

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

The answer of What are some specific cost trade-offs that...

Question 8

The Montana Coal Company needs to move its coal to intermediaries on the East coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is:

Accepted Answer

A)  motor carriers.
B)  air carriers.
C)  railroads.
D)  water carriers.E) A) and D)
F) A) and C)

Question 9

At the Saturn website, you can assemble your own car based on your preferences and price point by choosing from thousands of versions, including the retailer-installed accessories you might want. This easy task for you represents a challenge for Saturn's ________, who is responsible for translating customer requirements into actual orders and arranging for delivery dates and financial arrangements for car dealers.

Accepted Answer

A)  chief financial officer
B)  production manager
C)  supply chain manager
D)  marketing managerE) B) and C)
F) All of the above

Question 10

Brokers are independent firms or individuals whose principal function is to:

Accepted Answer

A)  work for several producers and carry non-competitive, complementary merchandise in an exclusive territory.
B)  take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for the merchandise.
C)  bring buyers and sellers together to make sales.
D)  represent a single producer and are responsible for the entire marketing function of that producer.E) B) and C)
F) A) and D)

Question 11

Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

Accepted Answer

A)  drop shippers
B)  manufacturer's reps
C)  truck jobbers
D)  food brokersE) A) and B)
F) A) and C)

Question 12

Intermediaries make the selling of goods more efficient by:

Accepted Answer

A)  maximizing the number of contacts necessary between producer and consumer.
B)  identifying target markets.
C)  minimizing the number of sales contacts between producer and consumer.
D)  reducing manufacturing costs.E) A) and B)
F) All of the above

Question 13

In physical distribution decisions, total logistics cost includes each of the following EXCEPT:

Accepted Answer

A)  inventory and stockouts.
B)  manufacturing.
C)  materials handling and warehousing.D) A) and C)
E) All of the above

Question 14

A consumer buys berries at Remlinger Farms, flour and sugar at a bulk food store, and milk and butter at a supermarket, then returns home to bake two dozen strawberry pies for a family reunion. Which logistical function activity did the consumer engage in that is ordinarily performed by a retailer?

Accepted Answer

A)  sorting
B)  storing
C)  transporting
D)  assortingE) C) and D)
F) All of the above

Question 15

A contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules is called:

Accepted Answer

A)  a retailer-sponsored cooperative.
B)  franchising.
C)  a corporate vertical marketing system.
D)  a wholesaler-sponsored voluntary chain.E) B) and D)
F) B) and C)

Question 16

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

Accepted Answer

A)  limited-line wholesaler
B)  rack jobber
C)  general merchandise wholesaler
D)  specialty merchandise wholesalerE) C) and D)
F) B) and D)

Question 17

Miele, makes high-end dishwashers, they have a sales office in Toronto, which only has demo dishwashers, not for sale, but only for the sales process. When individuals place an order, the inventory is shipped directly from the manufacturer. Miele is considered a manufacturer's sales office in this case because: it:

Accepted Answer

A)  carries a producer's inventory, performs the functions of a full-service wholesaler and is an alternative to a merchant wholesaler.
B)  performs a sales function as an option to agents and brokers.
C)  takes title to merchandise but sells only to buyers who call on them, pays cash for merchandise, and furnishes their own transportation for the merchandise.
D)  works for several producers and carries non-competitive, complementary merchandise in an exclusive territory.E) C) and D)
F) B) and D)

Question 18

Which of the following statements about railroads is NOT true?

Accepted Answer

A)  Railroads still dominate the other five modes of transportation in terms of ton-miles carried.
B)  Railroads always exhibit complete pickup and delivery.
C)  Railroad routes are more extensive than water carriers or pipelines.
D)  Railroads carry bulky items over fairly long distances.E) C) and D)
F) All of the above

Question 19

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

A)  Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
B)  Administered vertical marketing systems gain power through ownership while vertical marketing systems gain power through corporate agreement.
C)  Administered vertical marketing systems gain power through size and influence of one channel member and ownership.
D)  Administered vertical marketing systems gain power through contractual agreement and ownership.E) B) and D)
F) None of the above

Question 20

The "Mink Mile" in Toronto or "Rodeo Drive" in California is known to have a high density of high-end luxury goods that can only be found in these places. The manufacturers of these goods are following which distribution strategy?

Accepted Answer

A)  selective
B)  intensive
C)  exclusive
D)  extensiveE) A) and C)
F) All of the above

Exam 14: Managing Marketing Channels and Supply Chains

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

Correct Answer
verified

A consumer buys berries at Remlinger Farms, flour and sugar at a bulk food store, and milk and butter at a supermarket, then returns home to bake two dozen strawberry pies for a family reunion. Which logistical function activity did the consumer engage in that is ordinarily performed by a retailer?

Correct Answer
verified

Correct Answer
verified

A contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules is called:

Correct Answer
verified

What reasons do companies use to justify the carrying of extensive inventories?

Correct Answer
verified

Intermediaries make the selling of goods more efficient by:

Correct Answer
verified

The Montana Coal Company needs to move its coal to intermediaries on the East coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is:

Correct Answer
verified

The "Mink Mile" in Toronto or "Rodeo Drive" in California is known to have a high density of high-end luxury goods that can only be found in these places. The manufacturers of these goods are following which distribution strategy?

Correct Answer
verified

Walmart can obtain cooperation from manufacturers in terms of product specifications, p levels, and promotional support, given its position as the world's largest retailer. This channel arrangement is an example of a(n) :

Correct Answer
verified

In physical distribution decisions, total logistics cost includes each of the following EXCEPT:

Correct Answer
verified

Correct Answer
verified

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

Correct Answer
verified

Which of the following statements about railroads is NOT true?

Correct Answer
verified

Brokers are independent firms or individuals whose principal function is to:

Correct Answer
verified

Sears operates a network of warehouses as part of its distribution system. Sears also obtains over 50 percent of its goods from companies that it partly or wholly owns. Sears is engaged in:

Correct Answer
verified

What are some specific cost trade-offs that can be made in a logistics system?

Correct Answer
verified

The three basic functions performed by intermediaries are:

Correct Answer
verified

Keiretsu is the term for:

Correct Answer
verified

List and define the three major types of vertical marketing systems.

Correct Answer
verified

Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

Correct Answer
verified

Exam 14: Managing Marketing Channels and Supply Chains

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

Correct AnswerverifiedShow Answer

A consumer buys berries at Remlinger Farms, flour and sugar at a bulk food store, and milk and butter at a supermarket, then returns home to bake two dozen strawberry pies for a family reunion. Which logistical function activity did the consumer engage in that is ordinarily performed by a retailer?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules is called:

Correct AnswerverifiedShow Answer

What reasons do companies use to justify the carrying of extensive inventories?

Correct AnswerverifiedShow Answer

Intermediaries make the selling of goods more efficient by:

Correct AnswerverifiedShow Answer

The Montana Coal Company needs to move its coal to intermediaries on the East coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is:

Correct AnswerverifiedShow Answer

The "Mink Mile" in Toronto or "Rodeo Drive" in California is known to have a high density of high-end luxury goods that can only be found in these places. The manufacturers of these goods are following which distribution strategy?

Correct AnswerverifiedShow Answer

Walmart can obtain cooperation from manufacturers in terms of product specifications, p levels, and promotional support, given its position as the world's largest retailer. This channel arrangement is an example of a(n) :

Correct AnswerverifiedShow Answer

In physical distribution decisions, total logistics cost includes each of the following EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which type of wholesaler carries a broad assortment of merchandise and performs all channel functions?

Correct AnswerverifiedShow Answer

Which of the following statements about railroads is NOT true?

Correct AnswerverifiedShow Answer

Brokers are independent firms or individuals whose principal function is to:

Correct AnswerverifiedShow Answer

Sears operates a network of warehouses as part of its distribution system. Sears also obtains over 50 percent of its goods from companies that it partly or wholly owns. Sears is engaged in:

Correct AnswerverifiedShow Answer

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedShow Answer

The three basic functions performed by intermediaries are:

Correct AnswerverifiedShow Answer

Keiretsu is the term for:

Correct AnswerverifiedShow Answer

List and define the three major types of vertical marketing systems.

Correct AnswerverifiedShow Answer

Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

Correct AnswerverifiedShow Answer

Correct Answer
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